The Business Case for CommTrac

Webinar | 29th May 2026

Introduction

In today’s increasingly competitive bulk and general cargo sector, terminal operators face mounting pressure to improve efficiency, reduce costs, and deliver greater transparency to customers. Yet many operations still rely on fragmented systems, spreadsheets, and manual processes, limiting visibility and constraining growth.

This webinar explores how a modern Terminal Operating System (TOS), specifically CommTrac, can transform terminal performance and deliver measurable business value.

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Target audience

This webinar is designed for professionals across the ports, terminals, and logistics sectors who are responsible for driving operational performance, efficiency, and profitability in bulk, breakbulk, and general cargo environments.

It is particularly relevant for terminal operators, port authorities, and logistics service providers seeking to modernise their operations and address challenges such as limited visibility, manual workflows, and rising cost pressures.

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Real-world challenges

A key focus of the webinar will be the quantifiable business impact of adopting CommTrac. We will explore real-world performance improvements such as reduced demurrage and operational costs, increased throughput capacity, and significant reductions in customer claims and administrative workload. These gains translate directly into stronger margins and faster return on investment.

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Meet your hosts

This webinar will be presented by TBA's Sales Manager, Mo Dualeh, and Brad Hinchliffe, Chief Product Owner of CommTrac. 

Between them, they offer a wealth of experience, not only on CommTrac but on the bulk and general cargo sector in general. Brad in particular has significant experience of working with real-life customers, solving their technical barriers, and ensuring CommTrac delivers the expected results. 

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Meet Your Hosts

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Mark Dorman
Business Development Manager

Mark has significant experience of all aspects of warehouse automation. Since joining TBA in 2015, he was worked with new and existing customers to realise their automation ambitions.

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Rebecca Undy
Business Analyst

Rebecca is one of our most experienced warehouse business analysts. She has particular experience of large scale automation projects and integration with TBA's Autostore WMS.

Watch the webinar

In order to watch the webinar, please complete this form.

You will receive a confirmation email, followed by an email with details on how to watch the webinar on the day. 

Got a question?

If you have a query or concern regarding the webinar, or you would like to arrange a one-on-one call with one of our experts to discuss you precise requirements, just get in touch.